Dating web sites tend to visit a surge in traffic between New Year’s and Valentine’s Day.
Nonetheless, it’s perhaps not just the dread of February 14, aka ‘singles understanding day’, that gets people registering.
These sites are cleverly tapping into customer demand as online dating services become increasingly popular – with 15% of all American adults reportedly having used one.
Although some bigger internet dating web sites rely on tv or PPC marketing, good old fashioned content marketing stays a powerful way to attract a clientele.
Here’s a glance at merely a few examples. And also to discover more on this topic, always check away these Econsultancy resources:
OKCupid had been one for the very first online dating sites web sites to utilize content to drive its general strategy.